Press Kit
FIERCE Athlete exists as an organization that promotes truth and beauty in the realm of women’s athletics. While Title IX opened many doors for women since it was enacted by Congress on June 23, 1972, the past fifty years have also seen an increase in messages and policies that are toxic for female athletes. FIERCE Athlete desires to talk about the goodness this law has brought about, while also addressing the many issues women in sport face today. Using the teachings of the Catholic Church and Theology of the Body, FIERCE hopes to be a bridge between sport and faith, be a reliable and supportive community, and properly equip an army of fierce, integrated female athletes to positively impact the culture of women’s athletics.
Meet the Founder and President
Samantha Kelley is the Founder and current President of FIERCE Athlete Inc. She played Division I Soccer at UConn, and is currently involved in competitive rowing. She has spent the last 12 years working for Catholic nonprofits and outreaching to female athletes. She graduated with a Masters in Catholic Psychology, holds certification in Strength & Conditioning and has extensively studied the Theology of the Body. It was actually through the teachings of Theology of the Body and the Catholic Church that she discovered what it means to be both feminine and athletic. These teachings have the power to heal and through FIERCE Athlete she desires to share those truths with female athletes and women across the world.
Sample Interview Questions:
Share your own background with us in collegiate athletics and what compelled you to launch FIERCE Athlete.
FIERCE is actually an acronym. Can you share the pillars of what FIERCE stands for?
What are some of the resources you provide to female athletes of all levels?
The passage of Title IX is celebrating 50 years this month. What was the original intent, and how do you think things have gone wrong particularly in recent years?
In your experience as someone who works with athletes regularly, what are the most common challenges facing female athletes today?
Where can people go to learn more about FIERCE and get involved?
Praise for FIERCE:
"FIERCE Athlete is the best organization I know for helping female athletes understand and live their identity as daughters of God with joy as they strive to be the best athlete they can be. Through humor, personal testimony, small group discussion, and lecture, FIERCE Athlete helps meet each woman where she is and help her to grow in her relationship with Jesus.” - Tyler Rosser, Ave Maria Women’s Soccer Coach
"FIERCE has taught me how strong and capable I actually am even when the world is screaming the opposite. Fierce has taught me that my femininity can reach certain heights while I am playing my sport. FIERCE has taught me what it is to be a woman of integrity, compassion, love, and acceptance. Because of FIERCE I am no longer playing for myself and my glory but for the glory of my Father and for my teammates. I am playing for those who I know are struggling and hurting and offering up my pain for others pain. Without FIERCE I would not be the athlete, teammate, and friend that I am today." - Current College Soccer Player
“There is nothing like this out there. I needed this.” - Angelina, former Division 1 rower
Media Requests:
Contact Carrie Kline at carriek@revolutionizingmissions.com for interview requests.