It all started when...

FIERCE Athlete Inc. was founded in 2017 by Samantha Kelley. Sam is a former Division 1 soccer player, who has spent the last 6 years working in Catholic nonprofits surrounding athletics. 

Since her time as a college athlete, Sam has been on a journey to figure out what it really means to be a true woman in sport. There are so many stigmas, perceptions, and thoughts out there on this topic. But, together with the teachings of the Catholic Church, and the teachings of Pope John Paul II's Theology of the Body, Sam has come to realize that playing a sport makes her truely feminine.

As Athletes we are all called to be FIERCE.